Senior Brand Executive

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,50,00,000
Brand Management Opportunity

Job Description:

Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) & healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.

As a Brand Manager, you will be responsible for managing brand(s) P&L, supporting in developing and executing marketing & branding strategy to drive market share and growth. You will plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.

Key Responsibilities:

  • Develop and implement annual brand plans for assigned brands.
  • Independently lead on-ground activations/BTL activities and brand partnerships.
  • Drive ROI-focused marketing initiatives across offline and online platforms.
  • Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
  • Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing & ecommerce teams to ensure brand relevance and measurable performance.
  • Monitor brands spend in line with channel wise allocated budgets and business objectives.
  • Lead agency partnerships across creative, digital, media, packaging, and research.
  • Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
  • Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
  • Drive consumer research initiatives with CM for portfolio brands.
  • Generate MIS and performance reports on brands, category, competition, and trade.
  • Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.

Requirements:

To be successful in this role, you will need:

  • 2-4 years of experience in Brand Management / Marketing.
  • MBA/PGDM (Full-time) from a premier institute.
  • Hands-on experience or strong understanding of D2C brand management.
  • Proven exposure to digital marketing campaigns (on-platform & off-platform), including performance and brand campaigns.

Skills Required:

Strong sense of ownership, responsibility, and result orientation. Entrepreneurial mindset with original thinking and proven execution track record. Excellent communication, interpersonal, and influencing skills. Ability to manage multiple priorities with a bias for action. Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research. Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).

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