Demand Generation Strategist

3 days ago

Varanasi, Uttar Pradesh, India beBeeEnterprise Full time US$ 1,00,000 - US$ 1,40,000

Transforming compliance and quality in the modern enterprise demands a strategic leader with expertise in demand generation.

A forward-thinking professional is sought to develop and execute multi-channel campaigns that drive measurable results.

This role drives pipeline creation, customer acquisition, product adoption, and expansion across our lifecycle from first touch to renewal.

Key Responsibilities:
  • Develop and execute a scalable demand generation engine spanning inbound and outbound tactics, product-led growth, and ABM motions.
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Multi-Channel Campaign Execution:
  • Drive pipeline growth through digital channels (SEO, SEM, email, display, paid/organic social) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion.
Marketing Strategy Optimization:
  • Leverage AI-driven tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
Full-Funnel Optimization:
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
Requirements:
  • Experience marketing enterprise SaaS in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.

We thrive on innovation, collaboration, and impact. Our next-generation solutions help organizations deliver high-quality products and services safely, efficiently, and sustainably.

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