Digital Insights Specialist

2 days ago

Anand, Gujarat, India beBeeData Full time ₹ 8,00,000 - ₹ 12,00,000
Marketing Data Analyst

The role of a marketing data analyst is multifaceted and requires a unique blend of technical, analytical, and business skills. The primary objective is to utilize data to drive informed decision-making and optimize marketing strategies. This involves collecting, analyzing, and interpreting large datasets from various marketing channels.

  • The ideal candidate will have experience in data analysis, preferably within a marketing or consumer-focused environment, with a strong foundation in statistical techniques and data visualization tools.
  • Key qualifications include proficiency in SQL, Python, R, or Excel, as well as knowledge of marketing platforms such as Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Furthermore, excellent problem-solving and storytelling skills are crucial for effectively communicating complex data insights to stakeholders across the organization.

Key Responsibilities:

  • Collecting and analyzing data from multiple sources to inform marketing strategies and campaigns.
  • Developing and maintaining dashboards and reports to track key performance indicators (KPIs) and campaign success.
  • Identifying trends, patterns, and insights to support marketing strategy and decision-making.
  • Collaborating with cross-functional teams, including marketing, sales, and product, to align data-driven insights with business objectives.

Qualifications & Skills Needed:

  • Education: A bachelor's degree in a relevant field such as engineering, technology, statistics, or mathematics.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably within a marketing or consumer-focused environment.
  • Strong knowledge of data analysis tools and technologies.
  • Proficiency in data visualization tools and marketing platforms.
  • Excellent problem-solving, analytical thinking, and communication skills.

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