
Senior Growth Marketing Director
4 days ago
Grow a Marketing Empire as Senior Manager
This is a rare opportunity to own user and merchant growth across the entire lifecycle—from campaign creation to retention strategies.
We're looking for someone strategic enough to plan across multiple channels—but also hands-on enough to execute budgets, build landing pages, or write CRM flows themselves when needed.
Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta)
- Drive app installs, signups, merchant acquisition and engagement
- Design lifecycle journeys (email, push, in-app) to improve customer lifetime value and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize cost per acquisition, customer lifetime value, retention, CPA, ROAS
- Owning agency relationships and budgets with hands-on execution capability
Must-Have Skills:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like Google Analytics 4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
About This Opportunity:
Apply if you love building marketing engines from scratch, obsess over CAC:LTV, and want to help shape the future of digital payments.
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