Data Analytics Manager

14 hours ago

Chennai, Tamil Nadu, India beBeeAnalytics Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Data Analytics Manager

About the Role:

We are seeking an experienced Data Analytics Manager to play a pivotal role in shaping our marketing analytics strategy and driving business growth. As a key member of our team, you will be responsible for developing and implementing data-driven solutions to inform our marketing efforts.

Key Responsibilities:

  • Data Strategy Development: Develop and execute a comprehensive data strategy that aligns with our business objectives, including stakeholder collaboration, process optimization, and data strategy alignment.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies.
  • Data Collection: Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms.
  • Dashboard Development: Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
  • Analysis and Insights: Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
  • Lifetime Value Analysis: Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
  • Team Management: Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
  • Professional Development: Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

Requirements:

  • Experience: 5-7 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.
  • Management Experience: 3-5 years of direct people management experience.
  • Technical Skills: Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
  • Statistical Analysis: High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
  • Data Visualization: High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
  • Digital Marketing: Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
  • Communication Skills: Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
  • Project Management: Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Mentorship: Proven experience in mentoring and guiding analysts

What We Offer:

We offer a competitive compensation package, including health insurance, retirement savings plan, and paid time off. Additionally, we provide opportunities for professional development and growth within the company.

How to Apply:

To apply for this exciting opportunity, please submit your resume and cover letter to us.

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