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Performance Marketing Expert

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Chandigarh, Chandigarh, India beBeeDigital Full time ₹ 2,40,000 - ₹ 7,00,000
Job Overview

We are seeking a skilled Digital Performance Specialist to drive profitable sales and enhance Return on Ad Spend (ROAS) through Meta Ads, Google Ads, SEO, and ROI-Driven Campaign Strategy.

This role requires a highly motivated individual with expertise in running paid ads and SEO campaigns to drive revenue growth. The ideal candidate will have a proven track record of successful eCommerce campaigns, strong analytical skills, and the ability to work in a fast-paced sales-oriented environment.

Responsibilities
  • Plan, execute, and optimize Meta Ads campaigns for cold audiences, retargeting, and conversion-focused strategies.
  • Manage Google Ads campaigns, including Search, Display, Shopping, and YouTube, with a focus on driving sales and improving ROAS.
  • Track and improve key performance metrics such as ROAS, Cost per Acquisition (CPA), Click-through Rate (CTR), and others.
  • Perform keyword research and drive organic traffic via SEO and content planning.
  • Collaborate with design and content teams to create ad creatives and product landing pages.
  • Run A/B testing to continuously improve campaign effectiveness.
  • Set up advanced pixel tracking, event-based goals, and conversion APIs.
  • Prepare performance reports with insights, learnings, and strategy suggestions.
Requirements
  • 2+ years of hands-on experience in paid ads and SEO.
  • Proven track record of profitable eCommerce campaigns.
  • Strong grasp of audience segmentation, funnel building, and remarketing.
  • Tools expertise: Meta Business Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, Keyword Planner, Ahrefs/SEMrush.
  • Ability to work in a fast-paced sales-oriented environment.
  • Analytical mindset with an obsession for metrics and ROI.
  • Preferable experience with apparel or luxury brands.