Ecommerce Marketing Strategist

2 days ago


Delhi, Delhi, India Swiggy Full time

Join Swiggy as we expand our grocery delivery service, Swiggy Instamart. We are seeking a highly skilled Marketing Manager to drive the marketing communications for this rapidly growing brand.

About Us

Swiggy Instamart was launched in 2020 with the goal of extending Swiggy's vision of hyperlocal convenience in the grocery space. The brand has seen significant traction with consumers and is on a fast growth trajectory, with plans to expand the service to more cities in the coming months.

Job Description

We are looking for an experienced marketer to lead the marketing communications for Swiggy Instamart. This role will be responsible for driving traffic, acquisition goals of the brand and leading planning, execution, and reporting for the charter.

  • Drive the marketing communications in line with traffic, acquisition goals of the brand and lead planning, execution, and reporting for the charter.
  • Work closely with the growth and category functions to aid in execution of BTL-specific brand and category campaigns.
  • Liaise with social media team to own social media presence for Instamart, ensuring consistent visibility and relevant communication to aid brand visibility and engagement.
  • Assist in execution and report results from surveys, polls, and other market research for the brand.
  • Vendor/Agency management - maintain relationships through regular contact, liaise with Finance for initiation and execution of registration, purchase orders, payments etc.

The ideal candidate should have 3 years of experience in the marketing function preferably in the consumer domain. A full-time MBA or Master's from a premium business school is compulsory. Prior experience in planning and executing marketing campaigns across different online/offline mediums is critical. Experience in stakeholder management and working closely with creative agencies is desirable.

Estimated salary: ₹80,00,000 - ₹1,20,00,000 per annum.

Required Skills and Qualifications
  • 3 years of experience in the marketing function preferably in the consumer domain.
  • Full time MBA or Masters from a premium business school is compulsory.
  • Prior experience in planning and executing marketing campaigns across different online/offline mediums is critical.
  • Experience in stakeholder management and working closely with creative agencies is desirable.
Benefits

We offer a competitive salary and benefits package, including health insurance, retirement plan, and paid time off.



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