Marketing Mix Modelling Specialist

4 days ago

Dombivli, Maharashtra, India beBeeMarketingAnalyst Full time ₹ 15,00,000 - ₹ 20,00,000
Marketing Analyst Position

We are seeking an experienced Marketing Analyst to join our team, specializing in Marketing Mix Modeling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

The ideal candidate will have a strong understanding of econometric modeling and statistical analysis. Proficiency in programming languages such as R, Python, or SAS is also required.

This is a highly analytical role that requires attention to detail and the ability to interpret complex data and analytical results. You will present findings through well-structured PowerPoint presentations tailored to client audiences.

  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.

Required Skills:

  • Econometric modeling and statistical analysis.
  • Programming languages: R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas).
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.

Benefits:

  • Opportunity to work with a variety of clients across different industries.
  • Chance to develop advanced analytical frameworks and custom models.
  • Collaborative team environment.

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