Market Mix Modelling Specialist

3 days ago

Dombivli, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Market Mix Modelling Specialist

Job Overview:

We are seeking an experienced Market Mix Modelling Specialist to join our team. As a key member of our analytics department, you will be responsible for designing and implementing market mix models that drive business growth and optimize marketing budgets.

About the Role:

In this role, you will work closely with cross-functional teams to understand client business challenges, marketing strategies, and objectives. You will then design customized modelling approaches to address these challenges and provide actionable insights to inform marketing decisions.

Key Responsibilities:

  • Develop and implement market mix models using econometric/statistical tools (e.g., regression models, time-series analysis)
  • Analyse historical media and sales data to identify key drivers of performance
  • Provide scenario analysis and media optimization insights to guide marketing decisions
  • Integrate market mix results with other measurement approaches such as MTA, digital attribution, or brand health tracking
  • Stay up-to-date with industry trends and best practices in market mix modelling

What We Offer:

  • A dynamic and collaborative work environment
  • Ongoing training and professional development opportunities
  • Competitive compensation and benefits package

Requirements:

  • 8-10 years of experience in market mix modelling or a related field
  • Strong analytical and problem-solving skills
  • Ability to communicate complex ideas effectively to non-technical stakeholders
  • Proficiency in econometric/statistical tools (e.g., regression models, time-series analysis)

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