Marketing Automation Specialist
2 weeks ago
Miles Education is at the forefront of revolutionizing global education, driven by a mission to empower businesses and cultivate talent. Our transformative learning pathways address critical workforce shortages and skill gaps across industries including accounting, business, healthcare, and technology.
About UsWith a global team of over 700 professionals and a network of 70,000+ alumni, Miles Education stands as a powerhouse in talent development, fostering a skilled workforce poised to tackle global challenges.
What We DoWe offer a full-stack solution to talent shortages by training top-tier candidates for global markets and recruiting international nurses for U.S. master's programs with onsite employment. Our educational pathways redefine career development through transformative learning journeys that integrate essential interpersonal skills, cutting-edge tech training, and executive-level courses.
Why Join UsYou will lead the charge in the global education revolution, driving impactful change and innovation. You will work with cutting-edge technology and stay ahead in the evolving tech landscape. Thrive in a dynamic work environment where every contribution is valued and has a direct impact.
Job DescriptionWe are seeking a highly skilled and experienced Marketing Automation Lead to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms.
Campaign ManagementDesign, implement, and manage email and WhatsApp campaigns for user activation, engagement, and retention. Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth.
Marketing AutomationUtilize marketing automation platforms (Clevertap, WebEngage, or similar) to create and optimize marketing workflows and customer journeys. Ensure the integration of marketing automation systems with CRM, analytics tools, and other relevant platforms.
Journey CreationDesign and implement comprehensive user journeys that guide customers through the activation and retention stages. Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.
The estimated salary for this role is $85,000 per year, considering the location and industry standards.
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