Digital Consumer Engagement Specialist

2 days ago


Nagpur, Maharashtra, India beBeeConsumerActivation Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Senior Consumer Activation Lead

We are seeking a highly skilled Senior Consumer Activation Lead to join our team. As a key member of our consumer activation team, you will be responsible for leading the development and execution of strategic plans to drive business outcomes.

Key Responsibilities:

  • Basis the brand plan, arrive at an annual set of activities/ calendar and drive it to execution and measure the campaigns/ understand the effect on the brands
  • For each Key sub brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand
  • Build consumer database and retarget consumers in future
  • Drive Rural and Higher Participation in Mela/ Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc
  • Cost Optimization - Negotiation, cost effective models
  • Identify new touch Points to Engage/ Sample/ Sell - Wedding planner, Cafeteria, Amusement Parks
  • Create campaigns using technology -AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.
  • Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/ feedback questions
  • Ensure Finance Tracker, SOP adherence are periodically reviewed
  • Ancillary Agencies/ specialized agencies/ regional agencies
  • Showcase best practices done in the area of activation and digital activation project


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