Senior Business Analytics Lead

2 days ago

Dindigul, Tamil Nadu, India beBeeData Full time ₹ 1,20,00,000 - ₹ 1,80,00,000

About us

We are one of India's leading lifestyle retailers in the footwear and fashion space, offering a diverse portfolio of homegrown and international brands.

Role Overview

We are seeking a strategic and hands-on professional to lead customer and business analytics initiatives. This role will be at the heart of data-driven decision-making — shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities:

  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize key performance indicators (KPIs) that measure customer lifecycle health, retention, and loyalty.
  • Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and pilot artificial intelligence (AI) and machine learning (ML) tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Ensure clear, actionable communication of insights to leadership and cross-functional teams.

Requirements

To succeed in this role, you will need:

  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

Why Join Us?

  • Be part of a dynamic organization that values innovation, ownership, and data-driven decision-making.
  • Shape customer retention, loyalty, and engagement strategy with data at the core.
  • Lead high-visibility projects that directly impact growth and revenue.

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