Senior Analytics Manager

1 month ago


Bengaluru, Karnataka, India Zepto Full time

Role Overview

We're looking for a Senior Analytics Manager - User Retention to join our Growth team at Zepto. In this role, you'll be responsible for designing user journeys across multiple stages of the funnel to expand the share of wallet of the user on the platform.

Key Responsibilities

  • Segment existing users based on their past purchase behaviors, duration, and category adoption.
  • Uncover opportunities to drive growth from existing buyers through upselling, cross-selling, and repeat business.
  • Build touchpoints throughout the order and user journey to maximize ARPU.
  • Experiment with upselling and cross-selling techniques to assess what works best for different segments.
  • Benchmark app conversion rate against competition and industry.
  • Set up automated dashboards to analyze and track data.

Requirements

  • Profound knowledge of SQL and Excel. Knowledge of Python is a plus.
  • 1-3 years of experience in analytics for an online B2C setup.
  • Bachelor's Degree from an accredited university or college.
  • Able to work in a fast-paced environment and manage stakeholders across different teams.


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