Senior Visual Strategy Director
7 days ago
Kelp DAO is a pioneering force in the blockchain industry, spearheaded by visionary founders Amitej G and Dheeraj B. The team has built upon their success with Stader Labs, a multichain liquid staking platform boasting a remarkable $700M+ in TVL.
The Kelp DAO team is dedicated to developing innovative solutions for public blockchain networks through Liquid Restaking. Their efforts include building yield vaults on Ethereum, alongside their LRT offering for EigenLayer.
As a highly sought-after Creative Lead, you will oversee our creative team and ensure the successful execution of marketing projects across all platforms. Your strategic vision will drive the conceptualization, creation, and delivery of visual and written content that aligns with our brand's goals and values.
Key Responsibilities:
- Establishing Strategic Vision: Develop creative strategies that deliver on brand values, objectives, and customer engagement.
- Cross-Functional Collaboration: Work closely with teams such as marketing, product, sales, and external agencies to coordinate campaigns and initiatives.
- Innovative Conceptualization: Lead brainstorming sessions to develop groundbreaking concepts and campaigns that translate business objectives into impactful creative ideas.
- Brand Consistency: Ensure all creative materials adhere to the brand's guidelines, tone of voice, and visual identity.
- Team Leadership: Mentor and manage a multidisciplinary creative team, including graphic designers, copywriters, videographers, and other creatives.
Required Qualifications:
- A minimum of 6 years of experience in a creative role (e.g., Associate Creative Director, Group Head (Copy), or Creative Strategist).
- Prior agency experience is essential.
- Proven leadership experience in managing or mentoring creative teams.
- A strong portfolio showcasing creative work, including branding, advertising, digital media, and campaign strategies.
Salary Estimate: Based on industry standards and location, we anticipate an annual salary ranging from $120,000 to $180,000.
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