Digital Influencer Marketing Specialist

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Influencer Marketing Associate Role Overview

The Influencer Marketing Associate is a pivotal role within our organization, responsible for developing and executing effective influencer marketing campaigns that drive business growth. This position requires a unique blend of creativity, analytical skills, and technical expertise to identify, engage, and manage influential partners who can amplify our brand message.

Key Responsibilities:

  • Research and Identification: Conduct thorough research to identify potential influencers across various social media platforms, ensuring their audience demographics align with our target market.
  • Campaign Coordination: Collaborate with cross-functional teams to develop and execute influencer marketing strategies, leveraging data-driven insights to optimize campaign performance.
  • Relationship Management: Build and maintain strong relationships with influencers and their management teams, fostering trust and ensuring seamless collaboration.
  • Performance Tracking and Reporting: Monitor and analyze key metrics, providing actionable insights to inform future campaign development and optimization.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.

Benefits:

  • Opportunity to work with a dynamic team in the influencer marketing space.
  • Professional growth and development opportunities.
  • Collaborative environment that fosters creativity and innovation.

Others:

  • Stay updated on industry trends and best practices in influencer marketing.
  • Identify new opportunities for the brand to leverage influencer marketing effectively.

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