
Strategic Brand Manager
2 days ago
This role is designed for a highly motivated and organized professional to manage operational aspects of brand & marketing, focusing on exhibitions, social media coordination, budget management, Brand merchandise, sales collaterals, and vendor management.
You'll work cross-functionally with R&D, packaging, sales, HR and finance teams for seamless execution and alignment with the brand's strategic goals.
Key Responsibilities- Manage administrative and logistical deadlines for exhibitions and marketing events.
- Coordinate with cross-functional teams to gather product, branding, and technical information.
- Ensure timely delivery of collaterals, booth materials, and samples to event locations.
- Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.
- Liaise between the company and external agencies.
- Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
- Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
- Track all marketing expenses and ensure adherence to allocated budgets.
- Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
- Maintain updated records and reports on campaign spends and cost effectiveness.
- Ensure consistent implementation of the brand identity across all touchpoints and materials.
- Review physical and digital branding at office premises, packaging, events, and collaterals.
- Work with marketing leadership to audit and improve brand consistency.
- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- 2-4 years of experience in marketing operations, branding or coordination.
- Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
- Strong project management and multitasking skills.
- Excellent written and verbal communication skills.
- Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
- Experience in working with agencies, vendors, and internal stakeholders.
- Highly organized, proactive, and driven to deliver results under tight timelines.
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