Head – Strategic Brand Development
3 days ago
The Head of Branding and Public Relations will be responsible for developing and implementing a comprehensive brand strategy to enhance the institution's visibility, reputation, and engagement.
Key Responsibilities- Brand Strategy and Management:
- Develop and execute a branding strategy aligned with institutional goals.
- Ensure consistency of brand identity across all channels (digital, print, events).
- Build brand recall and equity within the education ecosystem.
- Public Relations and Media Management:
- Establish strong relationships with media, influencers, and industry bodies.
- Draft press releases, articles, and speeches for leadership.
- Manage media coverage, crisis communication, and institutional reputation.
- Digital and Social Media Presence:
- Drive brand presence on social media platforms.
- Oversee content strategy, storytelling, and digital campaigns.
- Leverage analytics for continuous improvement.
- Events and Outreach:
- Organize branding events, education fairs, conferences, and community outreach.
- Ensure institutional visibility at national and international forums.
- Stakeholder Communication:
- Manage internal communications and alumni engagement.
- Collaborate with academic, research, and admissions teams for brand alignment.
Education: Bachelor's degree in Marketing, Communications, or related field.
Experience: Minimum 5 years of experience in branding, public relations, and digital marketing.
This role offers a competitive salary, excellent benefits package, and opportunities for professional growth and development.
What We OfferWe are committed to providing a dynamic and supportive work environment that fosters creativity, innovation, and teamwork.
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