Product Development Specialist

7 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 89,40,895 - ₹ 1,41,90,900
Product Marketing Role

The ideal candidate will be a skilled marketing professional with experience in developing and implementing campaigns across various channels.

Key Responsibilities:
  • Develop campaign strategies that align with business objectives and the target audience.
  • Create, manage, and optimize multi-channel marketing campaigns using WebEngage/Clevertap or MoEngage platforms.
  • Conduct A/B testing to optimize campaign performance and drive continuous improvement.
  • Monitor campaign metrics and analyze data to provide insights and recommendations for optimization.
  • Work closely with creative teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines.
  • Stay updated on industry trends and best practices to continually enhance campaign performance and effectiveness.
  • Communicate campaign results and insights to stakeholders through reports and presentations.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • 2+ years of experience in campaign management or digital marketing.
  • Expert-level proficiency in WebEngage/Clevertap or MoEngage platforms.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Knowledge of HTML/CSS is a plus.
  • Experience with app marketing is a plus.

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