Lead Demand Generation Strategist

1 week ago

Amrāvati, Maharashtra, India beBeeDemand Full time US$ 90,000 - US$ 1,20,000
Demand Generation Specialist

We're looking for an experienced Demand Generation Specialist to join our team. As a key member of our growth marketing strategy, you'll be responsible for driving pipeline creation and customer acquisition through multi-channel campaigns.

As a specialist in demand generation, you'll define strategies, manage performance, build campaigns, and drive measurable results. Your expertise will help us reach complex buying cycles in regulated industries like Life Sciences.

Key Responsibilities:
  • Owning the end-to-end demand generation pipeline – strategy, planning, execution, performance analysis, and optimization.
  • Developing scalable demand generation engines spanning inbound and outbound tactics, product-led growth, and account-based motions.
  • Tracking and optimizing KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Multi-Channel Campaign Execution:
  • Driving pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailoring campaigns to persona-specific pain points and buying journeys.
  • Building and managing targeted campaigns for new acquisition and expansion.
GenAI-Driven Marketing:
  • Leveraging tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automating segmentation/personalization across lifecycle and ABM.
  • Analyzing funnel performance using AI-driven platforms.
  • Building intent models and PQL frameworks using AI-enhanced scoring.
Full-Funnel Optimization:
  • Continuously optimizing funnel performance using data, feedback, and experimentation.
  • Running A/B and multivariate testing, cohort analysis, and UX diagnostics.
Required Skills and Qualifications:
  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

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