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Brand Communication Manager Job Description

The Brand Communication Manager is responsible for developing and executing a comprehensive brand strategy that drives engagement and growth. This role combines content creation, social media marketing, agency management, and influencer partnerships to drive business results.

Key Objectives:

  1. Content Strategy & Funnel Development
  • Design and execute a funnel-based content plan that drives awareness, consideration, registration, retention, and activation.
  • Develop high-quality content assets that resonate with the target audience.
Content Creation & Scale
  • Manage and recruit content agencies to produce scalable assets (blogs, videos, creatives, campaigns).
  • Collaborate with influencers to amplify reach and drive high-quality traffic.
Social Media & Influencer Marketing
  • Build an integrated organic + paid social media strategy across multiple channels.
  • Monitor and optimize performance using analytics tools.
Brand Health Metrics
  • Track brand recognition, consistency of voice, and improvement in positioning as a Co-Create What's Next brand.
  • Develop and implement strategies to enhance brand health metrics.
Candidate Profile:
  • 46 years of experience in content marketing, social media, or brand communication, ideally in consumer internet, market research, or panel/community-based businesses.
  • Strong experience in content funnel planning and growth-oriented campaigns.
  • Hands-on ability to create/write/edit content across formats.
  • Proven track record in agency/vendor management.
  • Exposure to social media paid advertising and influencer collaborations.
Accountabilities (KPIs):
  • Panel Recruitment Metrics
    • Achieve X% increase in monthly registrations from content-led campaigns.
    • Target CPL (cost per lead) from social media/influencers below benchmark.
  • Content Performance
    • % increase in organic traffic driven by content.
    • Blog/article/video engagement rate (avg. time on page, CTR, shares).
  • Social Media Metrics
    • Growth in followers and engagement rate (likes, shares, comments, saves).
    • Reach, impressions, and traffic conversions from paid campaigns.
  • Influencer Program ROI
    • % contribution of influencer-led campaigns to traffic/panel recruitment.
    • Number of influencer collaborations per month