Marketing Leader for Premium Free Entertainment

2 weeks ago


Mumbai, Maharashtra, India myGwork Full time

Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community – is accelerating premium free entertainment for 250 million users in India through its recent acquisition with MX Player. To shape the future of the free AVOD landscape in India, we are looking for a senior creative leader to help develop our brand and creatives for new exciting shows. This opportunity allows someone to work in a start-up like environment while building clutter-breaking creatives/marketing campaigns to generate viewer interest.

The role involves defining, executing, and measuring paid search marketing from strategy to execution to drive scalable growth for the business. A key responsibility will be passionate about measuring ROI as well as thinking big to develop capabilities to optimize SEM. The candidate will build highly impactful acquisition campaigns and test into white space opportunities, utilizing a creative mindset to push boundaries and working effectively with partners.

We require a Marketing Specialist, Paid Search (SEM) to join our Amazon MX Player team and help drive new customer acquisition by translating channel insights into test plans, product/feature proposals, and opportunities for optimization. Key responsibilities include:

  • Defining and running tests, including A/B experiments to test new vendor features and/or inform new product development
  • Planning, management, and execution of all Amazon MX Player SEM campaigns, including but not limited to account setup, development, and implementation of strategies, campaign structure, budget management, daily bidding, and invoice management
  • Achieving targeted performance KPIs including optimizations and campaign troubleshooting
  • Partnering closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities, and develop roadmaps
  • Executing campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets
  • Auditing and updating existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality

We offer a competitive salary range of $100,000 - $140,000 per annum, based on experience and qualifications. If you have 4+ years of professional non-internship marketing experience, experience using data and metrics to drive improvements, and proficiency in Excel or Tableau, we encourage you to apply.


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