Strategic Creative Director for Free AVOD Innovation

2 days ago


Mumbai, Maharashtra, India myGwork Full time
Accelerate Entertainment with Amazon MX Player

This leadership role offers a unique opportunity to shape the future of free AVOD (ad-supported video on demand) in India. As a Senior Creative Leader, you will be responsible for developing innovative creative strategies that generate advertiser interest and drive marketing objectives.

About the Role
  • Collaborate with production houses, content, and marketing teams to create engaging experiences for Amazon MX Player Originals and licensed shows.
  • Design a cohesive brand architecture for Amazon MX Player, reflecting across all external marketing campaigns.
  • Develop bespoke creative strategies that capture viewer attention and stimulate interest in sponsored shows.
Key Responsibilities
  1. Craft compelling creative concepts that resonate with audiences and stakeholders.
  2. Pitch ideas to peers, senior management, Executive Producers, and talent, articulating the vision and direction.
  3. Solve for business, customer, and stakeholder requirements, balancing creativity with effectiveness.
  4. Think across platforms (mobile, social media, Connected TV, newspaper, OOH) and create tailored creatives to drive marketing objectives.
Requirements
  • Bachelor's degree.
  • 10+ years of creative design experience encompassing digital, interactive, marketing, and brand design.
  • Strong creative writing and verbal communication skills.
  • Proven success in project management and execution across various media formats.
Estimated Salary: $120,000 - $180,000 per annum

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