Brand Marketing Strategist

3 weeks ago


Banga Rural, India Blufig Digital Private Limited Full time
Brand Marketing Specialist

Blufig Digital Private Limited is seeking a highly skilled Brand Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and implement brand management strategies to increase brand awareness and customer engagement
  • Collaborate with marketing and public relations teams to create and execute marketing and public relations campaigns
  • Monitor and analyze market trends and consumer behavior to inform brand management decisions
  • Manage the company's online presence, including social media accounts and the company website
  • Develop both short-form and long-form content for the brand and distribute it in various relevant channels
  • Develop and maintain the founder's profile to enable thought leadership in the industry and drive founder-led growth
  • Conduct research to identify opportunities for brand growth and development
  • Collaborate with other departments to ensure consistency in the company's brand messaging and positioning
  • Respond to customer/candidate inquiries and complaints in a timely and professional manner
  • Develop and maintain relationships with media outlets and influencers to increase brand visibility
  • Assist with the development and implementation of the company's overall marketing and public relations strategies
  • Manage budgets and resources related to brand management and marketing activities
  • Analyze the effectiveness of brand management and marketing efforts and make recommendations for improvement

Requirements:

  • 23 years of experience in SEO, Meta Ads, Google Ads, Social Media, Blogs, and analytics

What We Offer:

  • A dynamic and innovative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package


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