Brand Marketing Strategist
3 weeks ago
Blufig Digital Private Limited is seeking a highly skilled Brand Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.
Key Responsibilities:- Develop and implement brand management strategies to increase brand awareness and customer engagement
- Collaborate with marketing and public relations teams to create and execute marketing and public relations campaigns
- Monitor and analyze market trends and consumer behavior to inform brand management decisions
- Manage the company's online presence, including social media accounts and the company website
- Develop both short-form and long-form content for the brand and distribute it in various relevant channels
- Develop and maintain the founder's profile to enable thought leadership in the industry and drive founder-led growth
- Conduct research to identify opportunities for brand growth and development
- Collaborate with other departments to ensure consistency in the company's brand messaging and positioning
- Respond to customer/candidate inquiries and complaints in a timely and professional manner
- Develop and maintain relationships with media outlets and influencers to increase brand visibility
- Assist with the development and implementation of the company's overall marketing and public relations strategies
- Manage budgets and resources related to brand management and marketing activities
- Analyze the effectiveness of brand management and marketing efforts and make recommendations for improvement
Requirements:
- 23 years of experience in SEO, Meta Ads, Google Ads, Social Media, Blogs, and analytics
What We Offer:
- A dynamic and innovative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
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