Brand Marketing Specialist

4 weeks ago

banga, India Blufig Digital Private Limited Full time

Blufig is looking for a Brand Marketing Specialist to develop and implement brand strategies analyse market research understand consumer behaviour and preferences. You will be working with our talented marketing team CEO s Office and coordinating with other departments within the company to ensure that the brand is consistently represented in our company materials and activities. Must have 23 years of experience in SEO Meta Ads Google Ads Social Media Blogs and analytics

Developing and implementing brand management strategies to increase brand awareness and customer engagement

Collaborating with marketing and public relations teams to create and execute marketing and public relations campaigns

Monitoring and analysing market trends and consumer behaviour to inform brand management decisions

Managing the companys online presence including social media accounts and the company website

Develop both shortform and longform content for the brand and distribute it in various relevant channels

Develop and maintain founder s profile to enable thought leadership in the industry and drive founderled growth

Conducting research to identify opportunities for brand growth and development

Collaborating with other departments to ensure consistency in the companys brand messaging and positioning

Responding to customer/candidate inquiries and complaints in a timely and professional manner

Developing and maintaining relationships with media outlets and influencers to increase brand visibility

Assisting with the development and implementation of the companys overall marketing and public relations strategies

Managing budgets and resources related to brand management and marketing activities

Analysing the effectiveness of brand management and marketing efforts and making recommendations for improvement


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