Category Strategist
4 hours ago
About PhonePe Group:
PhonePe is a leading digital payments company with 50 crore registered users and 3.7 crore merchants covering over 99% of India's postal codes. Beyond payments, PhonePe has expanded into financial services and adjacent tech-enabled businesses like Pincode and Indus App Store, aiming to offer every Indian equal opportunities for progress.
Culture:
At PhonePe, we prioritize an environment where you can give your best work. We empower our people, trust them to do the right thing, and encourage ownership from day one. Tech enthusiasm is a big part of being at PhonePe. If you enjoy building technology impacting millions, ideating with top minds, and executing your dreams with speed, join our team.
Responsibilities:
- Develop and manage the Developer category/categories for Indus Appstore.
- Analyze the Appstore economy, local and global trends, to shape the strategy.
- Establish and manage strategic partnerships with companies and ecosystem players.
- Own commercials and business metrics for the respective category.
- End-to-end ownership of user experience for the category, collaborating with the product team.
- Contribute to community building for Indus Appstore for companies.
- Collaborate with cross-functional teams to lead category-specific initiatives.
- Develop a GTM strategy, new product launch, portfolio marketing strategy, and execution, positioning, messaging, pricing, competitive research, and internal communication.
- Monitor and drive commercial performance, including onboarding, advertising P/L, and payments P/L for the category.
- Manage regulatory and/or compliance interactions with regulatory entities and internal teams.
- Oversee business operations with a focus on automation and process excellence.
Preferred Qualifications and Ideal Background:
- An entrepreneurial drive to open up new growth opportunities and strong execution rigor.
- A mix of intuition and analytical decision-making, balancing long-term vision with short- and medium-term goals.
- Prior experience working with and leading highly skilled cross-functional teams.
- 8-10+ years of experience in Account Management domain.
- MBA from a Tier 1 institute.
- Ability to build relationships, influence cross-functional teams and leadership teams on strategic project execution, and forge and nurture leadership relationships with external stakeholders.
PhonePe Full Time Employee Benefits:
- Insurance Benefits: Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance.
- Wellness Program: Employee Assistance Program, Onsite Medical Center, Emergency Support System.
- Parental Support: Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program.
- Mobility Benefits: Relocation benefits, Transfer Support Policy, Travel Policy.
- Retirement Benefits: Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment.
- Other Benefits: Higher Education Assistance, Car Lease, Salary Advance Policy.
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