Product Growth Innovation Director
2 days ago
Role Summary:
Drive customer growth through product-focused initiatives and experiments, combining strategic consulting discipline with hands-on B2C product execution. Leverage data-driven insights, structured experimentation, and product-led retention strategies to unlock sustainable growth and deliver measurable business impact.
Responsibilities:
- Develop and implement customer growth initiatives across acquisition, engagement, retention, and loyalty.
- Build and scale rewards & loyalty programs to boost customer retention and engagement.
- Use data analysis to identify opportunities and optimize performance.
- Collaborate with cross-functional teams to execute growth strategies.
- Design and lead A/B tests and champion/challenger experiments to validate ideas.
- Present insights and dashboards to leadership with clear business impact.
Qualifications:
- Education: Bachelor's degree in Business, Economics, Engineering, or related field, with MBA/Master's from a top-tier institution preferred.
- Experience: 4–6 years total experience, with at least 2 years in B2C hyper-frequent use cases (credit cards, gaming, trading, quick commerce) OR 2–3 years in top-tier consulting (MBB).
- Skills: Strong analytical skills, proficiency in SQL, Excel, and analytics tools (Tableau/Python), and experience with growth funnels, lifecycle management, and cohort analysis.
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