
Optimizing B2B Online Presence
2 weeks ago
We seek an accomplished SEO expert with extensive experience in the B2B domain to spearhead our organic search strategy and implementation.
The ideal candidate should have a deep understanding of B2B buyer behavior and be able to drive targeted traffic, qualified leads, and long-term brand authority through search engine optimization.
- Develop and execute SEO strategies tailored for B2B lead generation and enterprise buyer personas.
- Conduct thorough technical SEO audits and optimize website performance, crawlability, indexing, and structured data.
- Perform comprehensive keyword research aligned with B2B intent and industry-specific search behavior.
- Optimize on-page elements (meta tags, headings, internal linking) and collaborate on off-page SEO (backlinks, PR).
- Align SEO efforts with content strategy to drive mid-funnel and bottom-funnel organic traffic.
- Track and report SEO KPIs (rankings, CTR, organic traffic, conversions) using GA4, Search Console, and SEO tools.
- Monitor competitors, identify SEO gaps, and propose innovative optimization opportunities.
- Collaborate cross-functionally with content writers, developers, and marketing managers to implement SEO best practices.
Ideal Candidate Profile:
- A minimum of 6 years of SEO experience with at least 2 years focused on B2B products or services.
- A deep understanding of B2B marketing funnels, long sales cycles, and decision-maker targeting.
- Proficiency in SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4.
- Familiarity with technical concepts: site architecture, Core Web Vitals, structured data, robots.txt, sitemap.xml.
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