Marketing Data Analyst Specialising in Market Mix Modelling

2 days ago


Mysore, Karnataka, India beBeeModeller Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Market Mix Modelling Expert

About the Role:

  • The ideal candidate will serve as the primary point of contact for client engagements involving market mix modelling.
  • They will possess a deep understanding of client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Key Responsibilities:
    • Translate analytical results into strategic recommendations for media planning and budget allocation.
    • Lead the design, development, and validation of market mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
    • Analyse historical media and sales data to identify key drivers of performance.
    • Provide scenario analysis and media optimization insights to guide marketing decisions.
    • Integrate market mix modelling results with other measurement approaches such as multi-touch attribution or brand health tracking.

Requirements:

  • 8-10 years of experience in a related field.
  • Proven expertise in market mix modelling and statistical/econometric tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.


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