Marketing Data Analyst Specialising in Market Mix Modelling
2 days ago
Market Mix Modelling Expert
About the Role:
- The ideal candidate will serve as the primary point of contact for client engagements involving market mix modelling.
- They will possess a deep understanding of client business challenges, marketing strategy, and objectives to design customized modelling approaches.
- Key Responsibilities:
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of market mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimization insights to guide marketing decisions.
- Integrate market mix modelling results with other measurement approaches such as multi-touch attribution or brand health tracking.
Requirements:
- 8-10 years of experience in a related field.
- Proven expertise in market mix modelling and statistical/econometric tools.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
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