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Digital Content Strategist for Software Development Services

2 months ago

Kolkata, West Bengal, India Unified Infotech Full time

About Unified

Unified Infotech has been a pioneer in technology consulting and software development for over 14 years. We specialize in delivering innovative solutions that cater to diverse clients, including emerging startups, MSMEs, and established enterprises.

At Unified, excellence is not just a goal - it's an ongoing pursuit. Our team exists to build, create, understand, consult, imagine, and innovate. We help businesses engineer groundbreaking digital products that tackle complex challenges and redefine the digital landscape.

We're your trusted partner for:

  • Digital Transformation, Custom Web, Mobile, and Desktop Software Development
  • Digital Customer Experience - UX/UI Research & Design
  • SaaS and Software Product Development
  • IT Consulting & Staff Augmentation
  • Software Modernization & Cloud Migration
  • Data and Analytics
  • Cloud Engineering

The Opportunity

This role offers a unique chance to shape our brand's narrative as a Digital Content Strategist for Software Development Services. As a visionary in content creation, you'll drive growth in the industry by crafting compelling content that captivates, engages, and converts. Your exceptional writing skills will enhance brand awareness, boost engagement and sales in a dynamic digital landscape.

Are you a talented writer with a passion for strategic insight? If so, you'll become one of the architects of our digital footprint, blending creativity with strategy, focus, and analytics to propel our brand forward. Collaborate closely with leadership, marketing, sales, support teams, and external partners to elevate our content across all channels.

This is more than just a job; it's an opportunity to make a significant impact in the industry, grow professionally, and join a forward-thinking team dedicated to excellence. You'll enjoy the challenge of translating complex ideas into engaging content that resonates with a diverse audience.

Your Mission, Your Impact

Execute on the content production strategy that aligns with our brand's vision and marketing objectives, driving significant engagement and sales leads.

Craft and implement cohesive content across articles, blogs, whitepapers, websites, social media, email marketing, influencer collaborations, and more.

Produce a wide range of content types, including blog posts, articles, social media updates, video scripts, website copy, whitepapers, outreach campaigns, and marketing copy, to captivate, attract, and engage our target audience.

Undertake market and competitor analysis to pinpoint trends and audience preferences. Conduct comprehensive market research and competitor analysis to stay ahead of industry trends, audience preferences, etc., and then adjust content strategy accordingly.

Forge and evangelize engaging brand narratives.

Spearhead the creation of diverse content formats, including but not limited to blog posts, social media updates, video scripts, and marketing copy.

Work with a top-tier content team, and coordinate on KPI performance review, training, and skill upliftment.

Craft compelling copy with a unique brand voice.

Engage in rigorous research and content optimization practices to ensure SEO friendliness and maximum reach.

Work closely with cross-functional teams to produce holistic and impactful high-quality content for marketing or outreach campaigns.

Continuously measure and analyze the performance of content, utilizing insights to refine and optimize strategies.

We're Searching for Someone With

A strong background in content creation, preferably in the software development services sector.

Excellent writing and editing skills, with a keen eye for detail.

Familiarity with SEO best practices and content optimization techniques.

Ability to work collaboratively with cross-functional teams.

Strong analytical and problem-solving skills.

Experience with content management systems (CMS) and blogging platforms.

Ability to meet deadlines and manage multiple projects simultaneously.

Why Join Us?

Enjoy a flexible and humane working environment, perfect for creatives.

Be part of a planned growth phase to scale the business.

Receive a competitive salary, reflecting your worth, designed to attract the best in the industry: $80,000 per year.

Thrive in a setting that prizes innovation and personal growth, where your ideas can truly make a difference.

Be part of a culture that values inclusivity, collaboration, and the relentless pursuit of excellence.

Stay on the cutting edge with access to the latest digital marketing tools, services, and technologies.

You will have the opportunity to collaborate with and mentor some of the brightest minds in our team.

Engage with global markets, including the USA, India, APAC, LATM, Europe, and the Middle East.