Digital Content Strategist

5 days ago


Kolkata, West Bengal, India Hoichoi Full time

Hoichoi Overview:

We are an on-demand video streaming entertainment platform serving the global Bengali community. With an impressive array of content choices, we aim to become the premier destination for Bengali entertainment.

The Role:

This Brand Solutions Specialist position entails conceptualizing and executing digital-led strategies and solutions to address client/brand requirements, thereby driving business growth through effective identification of categories and concept pitches related to branded content and brand integration.

Key Responsibilities:

- Collaborate with clients and internal stakeholders to understand brand objectives and develop compelling branded content solutions across multiple platforms, including digital and OTT.

- Create and pitch developed concepts/ideas proactively, ensuring seamless communication with clients.

- Assist in pitching content partnership for both long-form and short-form formats to new and existing brands, fostering strong relationships with production partners and media agencies.

- Work closely with editorial and content creation teams to stay on top of trends, aligning with upcoming impact properties, original content, and network-wide offerings.

- Ensure timely delivery of all client deliverables, supporting the account management team in maintaining exceptional client satisfaction.

Requirements:

- Min. 2 years of experience in branded content and solutions across digital and television mediums, with a deep understanding of the digital ecosystem and ability to manage brand partnerships, business development, and brand solutions.

- Proficiency in the Bengali language is essential.

- Ability to connect content with brands' objectives effectively, using creative orientation to drive results.



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