Content Strategist for Digital Transformation

1 week ago


Kolkata, West Bengal, India Unified Infotech Full time
Company Overview
Unified Infotech is a pioneering technology consulting and software development company with over 14 years of experience. We specialize in creating innovative digital solutions that cater to diverse clientele, including startups, MSMEs, and established enterprises.

About the Role
We are seeking an exceptional Content Strategist to join our team. As a key member, you will be responsible for driving brand awareness, enhancing SEO, and boosting engagement and sales through compelling content creation.

Job Description
This is a unique opportunity to shape the narrative of our brand and influence our market position. You will work closely with our leadership, marketing, sales, support teams, and external partners to elevate our content across all channels. Your mission will be to execute on the content production strategy that aligns with our brand's vision and marketing objectives, driving significant engagement and sales leads.

Your Responsibilities
- Craft and implement cohesive content across articles, blogs, whitepapers, websites, social media, email marketing, influencer collaborations, etc.
- Produce a wide range of content types, including blog posts, articles, social media, video scripts, website copy, whitepapers, outreach campaigns, and marketing copy, to captivate, attract, and engage our target audience.
- Conduct market and competitor analysis to pinpoint trends and audience preferences, adjusting content strategy accordingly.
- Forge and evangelize engaging brand narratives, spearheading the creation of diverse content formats.

Requirements
To succeed in this role, you will need:
- Excellent writing skills with a talent for crafting compelling content that resonates with a diverse audience.
- Strong understanding of SEO best practices to increase traffic to our website.
- Ability to conduct in-depth research on industry-related topics to develop original content.
- Collaborative mindset with experience working with cross-functional teams.

What We Offer
At Unified Infotech, we offer a dynamic work environment, flexible working hours, and a competitive salary package. Our benefits include access to the latest digital marketing tools, services, and technologies, opportunities for growth and professional development, and a collaborative team culture that values inclusivity and innovation.

Estimated Salary: $70,000 - $90,000 per annum


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