
Strategic Media Planner
3 days ago
About the Role:
This is a full-time position for a Media Planner located on-site in Gurugram. The Media Planner will develop and execute media plans, conduct media research, and analyze data to optimize campaign performance.
The role involves collaborating with creative teams to align media strategies with marketing objectives, managing budgets, and tracking media expenditures.
Additionally, the role requires monitoring industry trends and ensuring campaigns effectively reach target audiences.
Responsibilities:
- Develop and execute comprehensive media strategies
- Conduct thorough media research and analyze data to inform decision-making
- Collaborate with cross-functional teams to drive business outcomes
- Manage media budgets and track expenditures to ensure ROI
- Stay up-to-date on industry trends and best practices to deliver results-driven campaigns
Requirements:
- Strong analytical and problem-solving skills
- Experience with Google Ads, Meta Ads, and other digital advertising platforms
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a fast-paced environment
- Proven experience in digital marketing or a related field preferred
- Bachelor's degree in Marketing, Communications, Advertising, or a related field
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