
High-Performing Advertising Expert Wanted
3 days ago
We are seeking a skilled Performance Marketing Specialist to drive scalable results through paid advertising across multiple platforms.
The ideal candidate will have experience in managing and optimizing advertising campaigns to ensure maximum return on ad spend (ROAS).
Key Responsibilities:
- Analyze campaign performance and implement data-driven adjustments to improve efficiency.
- Identify and test new audience segments, bidding strategies, and ad placements.
Bid Strategy & Audience Analysis
- Develop and execute targeted bid strategies for e-commerce brands.
- Conduct in-depth audience analysis to identify emerging trends and opportunities.
Creative Development & Implementation
- Collaborate with graphic designers and video editors to develop high-converting ad creatives.
- Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
Required Skills & Qualifications
- Proven experience in performance marketing with a track record of high ROAS.
- Strong expertise in Meta Ads (Facebook & Instagram).
- Experience with Google Ads and TikTok Ads is a plus.
- Analytical mindset with the ability to interpret data and optimize performance.
- Ability to work in a fast-paced environment and meet deadlines.
- Strong communication skills for coordinating with design and video editing teams.
Bonus Points:
- Familiarity with industry-standard tools such as Google Analytics and AdWords.
- Prior experience in a similar role or agency setting.
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