
Digital Storyteller
5 days ago
Digital Marketing Specialist
Are you a digital storyteller with a passion for creativity and performance-driven campaigns? If yes, then this role is perfect for you. As a Digital Marketing Specialist, your primary responsibility will be to shape the online presence of a growing institution and directly impact admissions growth.
Below are the key responsibilities:
- Social Media Management
- Plan, execute, and manage daily social media activities across Facebook, Instagram, Twitter, and YouTube.
- Design, run, and optimize paid campaigns on Google Ads, Meta Ads, and other platforms to generate quality leads.
- Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
- Write engaging ad copies, campaign content, and captions that connect with students and parents.
- Track & analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
What We're Looking For:
- 2–4 years of experience in social media management + paid marketing.
- Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
- Strong knowledge of SEO basics, campaign funnels, and analytics tools.
- Creative thinker with data-driven decision-making skills.
- Ability to work in a fast-paced education sector environment.
What We Offer:
- Opportunity to build and scale the digital presence of a leading higher education institution.
- Dynamic, fast-growing environment with creative freedom.
- Cross-functional exposure in admissions, outreach, and branding campaigns.
- Competitive salary with growth opportunities.
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