Content Strategy Manager, OTT Business
3 weeks ago
This role is with myGwork, an inclusive employer and a member of the largest global platform for the LGBTQ+ business community. We are looking for a Content Strategy Manager to help develop and manage our content programming strategy and operations for Amazon Prime Video in India.
About the RoleWe are seeking a highly skilled and experienced Content Strategy Manager to join our team. As a Content Strategy Manager, you will be responsible for developing and implementing a comprehensive content strategy that drives business growth and engagement. You will work closely with our Prime Video business, content, and Amazon MGM studio teams to provide actionable feedback on what is most likely to resonate with our audiences and help steer the content decisioning process.
The ideal candidate will have a deep understanding of Indian customer segments and their content needs, as well as experience using data and metrics to drive improvements. You will also have excellent communication skills and be able to effectively communicate your recommendations to senior stakeholders and leadership across teams.
This is a high-velocity role that requires quick decision-making and the ability to get things rolling amongst a large set of leaders. Self-motivation and the ability to prioritize multiple projects and deadlines simultaneously are essential. If you have a passion for content and love to understand customer preferences, we encourage you to apply for this exciting opportunity.
Key Responsibilities- Develop a deep understanding of Indian customer segments and their content needs to drive business growth and engagement.
- Create and maintain an annual programming strategy with optimal content mix/volume to engage and retain existing users and acquire new customer cohorts for long-term profitable business growth.
- Run/co-run India Programming Strategy Monthly Business Review and other cross-functional mechanisms to ensure that our programming strategy activities are in line with our goals and maximize global, regional, and local impact.
- Build durable mechanisms to develop SOPs, tenets, and guidelines related to title release strategy, including day of week, cadence, and localization.
- Conduct content research across the entire lifecycle to determine potential for acquisition and engagement.
- Leverage data to ensure marketing resources are efficiently allocated at a title and service level.
- Monitor market trends using primary research and secondary data to input into the content curation strategy of Prime Video.
- Measure content and marketing investments to determine business performance.
Salary: ₹200,000 - ₹400,000 per annum (depending on experience)
Please note that the salary range is based on industry standards and may vary depending on individual qualifications and experience. We offer a competitive compensation package, including benefits such as health insurance, retirement savings, and paid time off.
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