Senior Marketing Campaign Manager
4 days ago
Our ideal candidate will be responsible for implementing and managing marketing automation campaigns using Pardot. This involves identifying segments, setting up campaigns, emails, landing pages, and forms/form processing.
The successful candidate will also be responsible for building lead nurture campaigns in Pardot, participating in consultation calls to provide solutions for complex customer journeys, and performing peer QA and self QA of campaign assets as per campaign timelines.
In addition, the candidate will adhere to internal campaign management process and SLAs, actively research on solutions to optimize campaigns, build SF reports to track campaign performance, troubleshoot issues identified in campaign performance and metrics, and perform A/B testing, monitor campaign performance and lead optimization efforts.
Required Skills and Qualifications">We are looking for a highly skilled individual with 6+ years of experience on Marketing Automation platforms (e.g. Pardot, IBM UNICA, Oracle Eloqua, Marketo) and mandatory 4+ years of experience on Salesforce Pardot.
The ideal candidate should have Pardot Specialist Certification and good knowledge of HTML, CSS, JavaScript, exposure to RDBMS/ SQL/Web-Services, and Tableau experience would be an added advantage.
The candidate should also be adept at building complete engagement flow involving multiple lead-sources viz web-form, purchased list, leads from social media campaigns, setting up complex automation rules and lead scoring & grading models, and able to work in a high-energy, quickly changing, and demanding environment.
Benefits">The successful candidate will enjoy excellent communication and project management skills and be able to interface directly with clients and higher management.
The candidate should also have excellent presentation skills and be able to clearly communicate ideas, thoughts, and strategies.
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