Digital Marketing Strategist for E-commerce Growth

4 days ago


Noida, Uttar Pradesh, India Muqeem & Brothers Private Limited Full time
Job Title: Digital Marketing Strategist for E-commerce Growth

Company Overview
Muqeem & Brothers Private Limited is a leading e-commerce platform seeking an experienced digital marketing strategist to drive traffic, engagement, and sales. Our company operates in the home decor and fashion industry, catering to customers with a wide range of products.

Key Responsibilities:
* Develop and execute comprehensive digital marketing strategies to increase online visibility and drive conversions.
* Manage and optimize digital advertising campaigns across multiple channels, including Google Ads, Facebook, Instagram, and other paid media platforms.
* Plan and implement SEO strategies to improve organic search rankings and enhance site visibility.
* Lead content creation for social media, email marketing, and blog posts to engage the target audience and increase brand loyalty.
* Conduct market research and competitor analysis to stay ahead of industry trends and adjust campaigns accordingly.
* Monitor and analyze the performance of campaigns through data analytics tools (Google Analytics, Facebook Insights, etc.) and provide actionable insights for optimization.
* Optimize user experience (UX) and conversion rates through landing page design, A/B testing, and strategic user journeys.

Requirements:
* Bachelor's degree in a related field, such as marketing or communications.
* 3-5 years of proven experience in digital marketing, preferably in the home decor and fashion or D2C environment.
* Expertise in Google Ads, Facebook Ads, Instagram, and other paid advertising platforms.
* Strong understanding of SEO, SEM, and digital content marketing strategies.
* Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and others.
* Excellent written and verbal communication skills for content writing.

Preferred Qualifications:
* Experience with email marketing platforms and creative mindset with the ability to think outside the box and implement innovative campaigns.
* Strong attention to detail and the ability to multitask and prioritize in a fast-paced environment.

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