Strategic Marketing Analyst

3 weeks ago


Bengaluru, Karnataka, India iQuanti Full time
Job Role & Responsibilities:

As a Senior Analyst at iQuanti, you will plan, manage and optimize paid marketing campaigns using across digital channels, and will work towards meeting client goals and objectives.

Key Skills:
Strong proficiency in Excel
Knowledge in Statistical techniques will be an added advantage
Strong written & verbal communication skills
Ability to work in a fast paced environment – should excel with minimal supervision
Excellent attention to detail
Logical reasoning & problem solving

Required Skills:
Full time MBA with specialization / Majors in marketing with 1-2 years of experience in digital marketing in financial, ecomm, retail and telecom industry
Zeal to pursue career in data driven digital campaigns & channel management
Good grasp of customer behaviour, psychographics & customer segmentation

Job Task and Responsibilities:
Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing, content, affiliate and Social
Build out, analyse and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing
Understand & master tools such as – Google AdWords & Bing interface, Facebook Ads, Google Analytics, Double click, Omniture, Semrush etc.
Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
Draw inferences from data and test hypothesis using statistical techniques
Define and implement routine reports (weekly / monthly)
Provide detailed monthly and quarterly results overviews to clients
Participate and support in delivering results and presentations to clients
Learn and adopt to campaign delivery frameworks for performance optimization
Stay abreast of current trends and best practices in digital marketing – new channels, targeting, features, methods of analysis


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