Mobile Game Growth Strategist

24 hours ago


Rajkot, Gujarat, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 20,00,000
About Us

Flecks Labs creates engaging mobile games that captivate players worldwide. As we expand our portfolio, we need a seasoned User Acquisition Manager to drive profitable growth through targeted marketing and creative iteration.

Job Overview

We are looking for an experienced performance-driven manager to lead paid growth across multiple platforms – ensuring every dollar spent generates measurable revenue.

This role is ideal for a results-oriented marketer who views growth as a mathematical problem, excels in efficiency, and knows how to scale campaigns profitably.

Key Responsibilities:
  • Develop and execute strategic plans for paid user acquisition campaigns across various ad networks.
  • Analyze deep-funnel metrics and adjust strategy to maximize return on ad spend (ROAS), not just installs or click-through rates.
  • Create and manage budgets with the goal of optimizing revenue generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Benchmark and optimize attribution models using industry-standard tools.
  • Collaborate with product teams to develop monetization strategies, funnel optimization, and lifetime value-boosting features.
  • Report weekly on campaign performance, forecast accuracy, and opportunities to improve efficiency.
Requirements:
  • 2+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS focus.
  • Deep expertise in Meta Ads, Google App Campaigns, and rewarded video networks.
  • A proven track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, cost per acquisition (CPA) analysis, and predictive return on investment (ROI) models.
  • Familiarity with attribution platforms and key performance indicators (KPIs).
  • Experience running campaigns on both Android and iOS; comfort with platform-specific constraints.
  • Strong understanding of creative testing strategy and knowledge of effective advertising methods in casual games.
Benefits:
  • Competitive salary + equity.
  • A high-ownership role focused on driving scalable growth.
  • A flexible remote culture with flexible hours.
  • The opportunity to work with a driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute quickly.


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