Consumer Insights Manager

7 days ago

Gurgaon, Haryana, India Elevation Capital Full time
About SolarSquare

SolarSquare is on a mission to make rooftop solar a mainstream choice for Indian households. With a strong commitment to innovation and customer-centricity, we aim to provide a seamless customer journey and drive real business impact.

Job Description

This role is responsible for leading our consumer insights and customer behavior analysis efforts. As a key member of our team, you will lead customer research, focus groups, and interviews to gain deep insights into customer pain points and behaviors. You will also develop insight-backed strategic programs and initiatives to improve marketing and sales funnel performance.

Responsibilities
  • Lead customer research, focus groups, and interviews to gain deep insights into customer pain points and behaviors.
  • Develop insight-backed strategic programs and initiatives to improve marketing and sales funnel performance.
  • Ensure customer insights drive data-backed decision-making across marketing and sales teams.
  • Conceptualize and implement innovative consumer engagement initiatives to drive brand trust, conversions, and loyalty.
  • Explore and adopt best practices from high-growth consumer internet and product companies to enhance our consumer journey.
Requirements
  • 7-12 years of experience in a mix of growth marketing, sales enablement, consumer insights, or funnel optimization roles.
  • Strong experience in offline B2C sales, inside sales, and digital lead generation.
  • Prior experience in consumer internet, product-led, or high-growth B2C companies is a strong plus.
  • Expertise in customer research methodologies—focus groups, surveys, data analytics, and consumer behavior studies.
  • Strong analytical skills with proficiency in funnel analytics, CRM tools, and performance tracking.
  • Ability to drive cross-functional programs and align stakeholders across marketing, sales, and operations teams.
  • Comfortable working in high-growth, fast-paced environments with multiple moving parts.
  • Entrepreneurial mindset with a strong bias for execution and results.
What We Offer
  • Opportunity to lead a high-impact function at one of India's fastest-growing solar companies.
  • Work at the intersection of marketing, sales, and customer research, driving real business impact.
  • Be part of a mission-driven organization that is making a tangible difference in sustainable energy adoption.
  • High ownership and growth potential in a rapidly scaling company.

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