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Digital Health Marketing Strategist

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Mysore, Karnataka, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 2,00,00,000
Job Description

We are seeking a skilled and experienced Mobile App Growth Marketer to join our team. As a Mobile App Growth Marketer, you will be responsible for driving growth in health and fitness apps through paid campaigns.

About the Role:

This is an exciting opportunity to work with a revolutionary SaaS platform that helps wellness creators launch their own branded iOS, Android, and web apps.

Key Responsibilities:

  • Run and optimize paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions.
  • Build and iterate on user acquisition funnels, ensuring campaigns scale profitably.
  • Leverage AI tools for creative testing, campaign automation, and performance optimization.
  • Analyze campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows.
  • Stay updated with performance marketing trends, platform updates, and new acquisition strategies.
Required Skills and Qualifications

To be successful in this role, you will need:

Proven Experience:

  • Scaling mobile apps via paid ads across platforms (Meta, Apple, Google).
  • Running campaigns in the US and EU markets.
  • Experience with Web2App Funnels.
  • Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
  • Practical use of AI in marketing workflows (campaign automations, creative testing, etc).

Key Requirements:

  • Data-driven mindset with the ability to optimize campaigns for maximum ROI.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
About Breakthrough

Breakthrough is a revolutionary SaaS platform that helps wellness creators launch their own branded iOS, Android, and web apps. Some of the top wellness creators we support include:

Top apps include Stretch (the #1 stretching app) and Wheel With Me (the only wheelchair fitness app).

How to Apply:

Send your resume and a short note explaining why you're excited about driving growth in health and fitness apps.