Media Strategy and Operations Specialist
1 week ago
About the Company
As a leading digital payment solution brand in India, we are dedicated to providing innovative financial services and wealth management solutions. Founded in 2015, our app has revolutionized the way users pay bills, recharge, send money, buy gold, invest, and shop at their favorite stores.
We are seeking a highly motivated Media Manager to join our team. This individual should have the ability to manage strict deadlines and ensure that media activities are in line with our company standards and vision.
Job Description:
The successful candidate will be responsible for working with our media agency team to develop media plans for various offline media channels. They will also plan, implement, and monitor the results of various media campaigns aligned with our brand/business objectives.
In this role, you will track Key Performance Indicators (KPIs) and analyze campaign results to measure performance and optimize campaigns to improve efficiency. Additionally, you will prepare and present detailed and accurate reports on media activities conducted for key business & brand stakeholders.
You will estimate and monitor the assigned budget for various media-related activities and manage relationships with external stakeholders (agencies, media owners) to ensure campaign success. Staying up-to-date with the latest media trends and practices is essential for this position.
Requirements:
- A Master's degree in Media, Communications, Marketing, Business Administration, or a related field.
- 6+ years of experience with 2+ years of work experience in a Tech/CPG advertiser's media team.
- Large television campaign execution is a must.
- Complete knowledge of the latest media trends, practices, and developments.
- Understanding of industry tools like BARC / TGI / IRS, etc.
- Good time management and organizational skills.
- Strong analytical and problem-solving skills.
- Detail-oriented and highly motivated individual.
- Ability to work under pressure and manage strict deadlines/stressful situations.
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum
At our company, we strive to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. We believe in staying ahead of the curve and embracing innovation in all aspects of our operations.
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