Strategic Marketing Leader

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeExecutive Full time ₹ 80,00,000 - ₹ 1,20,00,000

Senior executives play a pivotal role in leading marketing teams, fostering collaboration and driving operational excellence.

">Key Responsibilities
  • Exhibitions & Trade Shows:
    • Manage administrative and logistical deadlines for exhibitions and events.
    • Coordinate with cross-functional teams to gather product, branding, and technical information.
    • Ensure timely delivery of materials, booth designs, and samples to event locations.
    • Collate leads and visitor data captured during events and ensure accurate upload to sales platforms.
  • Social Media Coordination:
    • Act as liaison between the company and external social media agency.
    • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to maintain brand consistency.
  • Marketing Operations:
    • Track marketing expenses and ensure adherence to allocated budgets.
    • Collaborate with finance team for processing invoices, vendor payments, and reconciliations.
    • Maintain updated records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management:
    • Drive creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain repository of up-to-date marketing assets for sales teams.
  • Vendor Management:
    • Identify and evaluate vendors for key markets, printing, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation:
    • Ensure consistent implementation of brand identity across all touchpoints and materials.
    • Review physical and digital branding at office premises, packaging, events, and collaterals.
    • Work with marketing leadership to audit and improve brand consistency.
  • Merchandise & Gifting:
    • Manage end-to-end execution of branded merchandise, such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
    • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

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