Business Intelligence Manager
4 weeks ago
The role of Business Intelligence Manager at PepsiCo is to lead the development and implementation of business intelligence solutions across Europe. The successful candidate will have a strong background in business intelligence, data analysis, and project management. They will be responsible for managing the growing shoppers analytics agenda, including BAU shopper analytics reporting across all business forums and managing any ad-hoc requests for deeper shopper analytics from C-Suite leaders across Europe. The role will also provide support to the European A&M media allocation process (PAM).
Responsibilities
- Ensure critical shopper KPI's are embedded across regular business forums using PPD, GCD and other tools to provide accurate diagnostics on PepsiCo, competitors and categories performances.
- Manage any frequent ad-hoc request and specific questions for further shopper analytics.
- Support the Growth Navigator project to embed a human centric approach to data analytics and PPD.
- Manage Europanel (and other shopper data providers) to ensure our GCD tool is accurate, updated on-time and optimized to drive advanced shoppers analytics capabilities.
- Provide inputs to manager on reporting optimizations required (tools, data gaps, processes).
- Support the BI Impact team expert on PAM, including updating the model, running different scenarios and interpreting the data to impact business decisions.
- Be the BI team expert on shopper capabilities, partnering across functions where needed to embed core learnings on shopper analytics across projects.
Qualifications
- Post Graduate Degree (MBA Preferred, Statistical background preferred)
- Extensive experience with developing impactful shopper analytics is essential
- Experience running/supporting media modelling projects
- Excellent project management skills esp. with managing supporting teams
- Advanced Excel skills
- Expert on Household/Shopper panel (Kantar, GFK, IPSOS etc.) databases/metrics a must
- Structured thinker / problem solver who works independently
- Excellent organizational skills and attention to detail
- Great Collaborator / Team Spirit
- Language: English Fluent
- Story Telling using data – making business impact and a passion for humanizing data
- Top tier business intelligence / reporting / visualization skills
- Complete understanding of BI reporting platforms
- Comfortable with syndicated data analytics (especially Shopper Panel & Retail Panel)
- Solution-oriented approach to problem solving / Creative with "hacking" mind-set
- Ability to challenge requests in a constructive way that does not damage relationships or slow progress
- Strong analytical thinking with proven ability to connect data & to digestible representations to generate insights
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