Digital Marketing Performance Analyst

17 hours ago


India beBeeMarketingCloudIntelligence Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Cloud Intelligence Specialist

We are seeking a skilled Marketing Cloud Intelligence specialist to join our team. As a key member of our team, you will be responsible for delivering high-quality dashboard reporting and providing actionable insights to our clients.

Your primary focus will be on working with our Australian team to develop and implement marketing performance dashboards using the Marketing Cloud Intelligence platform.

  • You will have proven experience in data management and analysis, with a strong understanding of reporting metrics used within the marketing and advertising industry.
  • You will have demonstrated expertise in building marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence, including data mapping and normalization.
  • You will have experience with Datorama Data Streams, APIs, and TotalConnect, as well as knowledge of pivot tables, calculated fields, and advanced visualizations.

You will be responsible for:

  • Developing and maintaining accurate and reliable data streams
  • Creating informative and visually appealing dashboards
  • Analyzing data to identify trends and opportunities for improvement

In return, you can expect a competitive salary package, flexible working arrangements, and the opportunity to work with a dynamic and innovative team.

Requirements
  • Minimum 3+ years' experience using MCI/Datorama
  • Solid understanding of reporting metrics used within the marketing and advertising industry
  • Demonstrated experience building marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence
  • Experience with data mapping and normalization
  • Knowledge of pivot tables, calculated fields, and advanced visualizations
  • Experience with Datorama Data Streams, APIs, and TotalConnect
  • Understanding of marketing performance metrics (impressions, CTR, CPL, ROAS, attribution models)
  • Exceptional organizational skills and ability to handle multiple complex projects simultaneously
Benefits
  • Competitive salary package
  • Flexible working arrangements
  • Opportunity to work with a dynamic and innovative team


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