Senior Analyst, Digital Marketing

5 days ago

India JustAnswer Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.

What You'll Do

  • Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
  • Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
  • Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
  • Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
  • Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
  • Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
  • Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.

What We're Looking For

  • Analytical Expertise: 5 years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations.
  • BI & Visualization Skills: 3 years of experience with tools like Power BI, Looker Studio, Google Analytics, or similar platforms; strong skills in dashboard creation and automated reporting.
  • AI & Automation: Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
  • Digital Marketing Knowledge: Solid understanding of Google Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS.
  • Statistical Rigor: Strong foundation in A/B testing, experimental design, and statistical validation.
  • Communication Skills: Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.

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