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Digital Growth Specialist
2 weeks ago
As a key team member, you will play a pivotal role in driving marketing strategy forward. As a Performance Marketing Executive, your primary focus will be on developing and executing paid campaigns across various channels to achieve business objectives.
Key Responsibilities:- Campaign Planning and Execution: Plan, execute, and manage paid marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube).
- Market Research and Analysis: Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Campaign Optimization: Monitor and optimize campaigns daily to achieve KPIs such as ROAS, CTR, CPC, CPA, and conversions.
- Creative Development: Collaborate with the creative team to develop ad creatives, copy, and A/B tests that align with brand voice and aesthetics.
- Data Analysis and Reporting: Track, measure, and report on campaign performance using Google Analytics, Meta Business Manager, and other performance tools.
- Budget Management: Manage campaign budgets effectively to maximize returns.
- Industry Trends and Best Practices: Stay updated with the latest trends, tools, and best practices in performance marketing.
- Strategic Recommendations: Provide actionable insights and recommendations for continuous growth.
- Educational Background: Bachelor's degree in Marketing, Business, or related field.
- Experience: 2–3 years of hands-on experience running Meta & Google Ads (preferably for D2C/e-commerce brands).
- Technical Skills: Strong analytical skills with proficiency in Google Analytics, Ads Manager, and Excel/Sheets.
- e-Commerce Expertise: Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization.
- Creative Abilities: Creative mindset with an eye for impactful ad content and brand alignment.
- Adaptability: Ability to work in a fast-paced, growth-driven environment.
We are looking for a talented individual who can drive results-oriented marketing strategies forward. If you have a passion for digital marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
