Digital Advertising Specialist

18 hours ago


Madurai, Tamil Nadu, India beBeeAdvertising Full time ₹ 8,00,000 - ₹ 10,00,000

Job Title: Digital Advertising Specialist

About Us

We are a leading digital growth solutions company specializing in performance-driven marketing.

We are looking for a highly skilled Digital Advertising Specialist to join our team and help us expand our client campaigns and maximize ROI.

Job Responsibilities
  • Plan, execute, and manage campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
  • Develop and manage Affiliate Marketing programs to drive sales and lead generation.
  • Recruit, onboard, and maintain strong relationships with affiliates/partners.
  • Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
  • Conduct A/B testing for creatives, ad copies, and landing pages.
  • Monitor campaign performance, prepare reports, and provide actionable insights.
Required Skills & Qualifications
  • 2–4 years of proven experience in Media Buying / PPC Campaigns.
  • Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
  • Good understanding of Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
  • Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
  • Strong analytical skills with experience in campaign reporting.
  • Google Ads / Facebook Blueprint certifications will be a plus.
Perks & Benefits
  • Competitive salary with performance-based incentives.
  • Growth opportunities in paid ads + affiliate marketing.
  • Friendly and collaborative work culture.


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