
Digital Advertising Specialist
18 hours ago
Job Title: Digital Advertising Specialist
About UsWe are a leading digital growth solutions company specializing in performance-driven marketing.
We are looking for a highly skilled Digital Advertising Specialist to join our team and help us expand our client campaigns and maximize ROI.
Job Responsibilities- Plan, execute, and manage campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
- Develop and manage Affiliate Marketing programs to drive sales and lead generation.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
- Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Monitor campaign performance, prepare reports, and provide actionable insights.
- 2–4 years of proven experience in Media Buying / PPC Campaigns.
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
- Strong analytical skills with experience in campaign reporting.
- Google Ads / Facebook Blueprint certifications will be a plus.
- Competitive salary with performance-based incentives.
- Growth opportunities in paid ads + affiliate marketing.
- Friendly and collaborative work culture.
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