
Key Account Marketing Specialist
3 days ago
We're seeking an accomplished Performance Marketer with a track record of driving high-impact results through Meta Ads campaigns.
About the Role:
- Develop, implement and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
- Lead end-to-end campaign execution: creation, audience targeting, ad copywriting and budget management.
- Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization:
- Analyze campaign data to optimize for CPA, ROAS, CTR and conversions.
- Continuously refine targeting, bidding strategies and creative assets.
- Conduct A/B testing on ad creatives, formats and audiences to improve performance.
Budget Management:
- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
- Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization:
- Collaborate with creative teams to develop engaging ad formats.
- Optimize creative assets for engagement, conversions and campaign performance.
Reporting & Communication:
- Generate and present campaign reports with actionable insights.
- Align with stakeholders on objectives, updates and strategies.
Qualifications:
- Meta Ads Certification (Mandatory)
- Proven experience running Meta Ads campaigns with measurable results.
- Strong understanding of CPA, ROAS, CTR and conversion tracking.
- Proficiency in Meta Ads Manager and related tools.
Preferred Skills:
- Meta Blueprint Certification or equivalent advanced credentials.
- Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
- Familiarity with Google Analytics or third-party analytics platforms.
What We Offer:
- Competitive Pay With Performance-Based Incentives For Top Achievers.
- Remote Flexibility Work From Anywhere In India On US Shift Timings.
- High-Impact Role Your Strategies Will Directly Influence Company Growth.
- Growth-Focused Environment Thrive In A Culture That Celebrates Innovation And Big Wins.
Commitment:
We seek dedicated professionals who are ready to invest their expertise and passion into building a successful career.
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