Senior Digital Advertising Specialist

7 days ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 2,50,000 - ₹ 7,50,000
Job Title: Digital Marketing Advisor

We are seeking a meticulous and detail-oriented professional to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectives.

Key Responsibilities:

  • Ad Campaign Setup: Trafficking digital ads across multiple platforms by ensuring proper creative formats, sizes, and targeting are adhered to.
  • Quality Assurance: Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live.
  • Campaign Monitoring: Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties.
  • Optimization: Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates.
  • Reporting: Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc.
  • Client Communication: Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met.
  • Staying Updated: Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising.

Qualifications & Skills:

  • Education: Bachelors degree in marketing, communications, business, or a related field (or equivalent experience).
  • Experience: Proven experience in digital advertising and ad trafficking (preferably 1-2 years).
  • Technical Skills: Familiarity with advertising platforms and ad-serving technologies.
  • Soft Skills: Strong understanding of ad formats, targeting, and tracking methodologies. Excellent attention to detail and organizational skills. Strong communication skills to interact with both technical and non-technical stakeholders.

Preferred Skills:

  • Experience in video, audio, mobile advertising, or digital advertising.
  • Knowledge in Microsoft Excel is must.
  • Excellent written and verbal communication skills for internal and client-facing interactions.

Work Environment:

  • Dynamic team environment.
  • Flexible work arrangements, including remote work options.
  • The role involves working night shifts to align with US clients with a 5-day working schedule and 2 days off each week.

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